What is the URI Partner Program?

Under the direction of Nelligan Sports Marketing, the URI Partner Program is the multimedia rights holder and marketing arm for Rhody Athletics, the Thomas M. Ryan Center and the Bradford R. Boss Ice Arena. Nelligan Sports Marketing provides sales and marketing expertise for sports properties across the country. NSM is dedicated to building long-term relationships with clients through exceptional management of properties represented and by maximizing revenue growth through our corporate partnerships.

Nelligan Sports Marketing offers branding, radio, television, new media, print advertising, hospitality, event title ships, promotional and community based partnerships that make an impact upon your business

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Partnership Information


The University of Rhode Island is the State’s public learner-centered research university and the flag ship University of the State.

The University of Rhode Island is the only public institution in Rhode Island offering undergraduate, graduate and professional students the distinctive educational opportunities at a major research university.

16,700 students attend URI

13,000 + undergrads and 3,200 grads. 38% of undergrads are from out of state, with the most popular states being MA, CT, NY and NJ.

Nearly 3⁄4 of URI Alumni live in the Northeast Region
– Rhode Island, Massachusetts, Connecticut, New York and New Jersey

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62% of the students come from in-state creating a tremendous opportunity to market brand awareness to a wide population in-state, including students’ parents.

over 4,000 faculty and staff URI is a top ten employer in the State of Rhode Island

Over 900 businesses, companies and organizations in Rhode Island are operated by a URI Alumni.

URI was recently ranked #13 in the country for return on educational investments and ranked #1 in New England by SmartMoney magazine August 2011 issue

Why Partner With Us?

We will deliver an exciting advertising opportunity at unmatched value with exceptional customer service. Furthermore, we will deliver an audience unlike any other in the State of Rhode Island. Our audience consists of all demographics, including: corporate leaders, families, all cultures, college students, alumni, parents, faculty and staff.

The URI fan base is part of the most passionate and valuable demographic in all of sports. There are 172 million college sports fans throughout the United States, including 29 million who earn $100,000 or more annually; There are also 77 million female fans of college sports. Their loyalty and affinity to URI provides corporate partners an unparalleled captive audience which has widespread effect on local, regional and national audiences.